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Combine the butter, brown sugar, honey, and salt in a small bowl and stir together to form a paste. Spread into the bottom of the cake pan.
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Arrange the rhubarb in a single layer in the bottom of the pan.
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Carefully pour the cake batter over the rhubarb and use a small offset spatula to spread the batter out (gently!) if necessary.
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Bake 55 to 70 minutes, until a toothpick inserted into the center of the cake comes out clean.
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Cool the cake in the pan for 5 minutes, then run a knife around the edge of the pan a few times to loosen. Place a cake stand or large serving plate on top of the pan and flip.
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If the cake sticks, turn the pan back to right side-up and run your knife around the cake a few more times and use a small offset spatula to lift the cake (again gently!) up. Then invert onto the serving plate again.
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If any rhubarb sticks to the pan you can just pop it out with the spatula and replace the rhubarb where it should have been on top of the cake.
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Cool for 20 to 30 minutes, then serve and enjoy.
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Uneaten rhubarb upside-down cake can be stored at room temperature (covered) for up to 2 days. Be sure the cake is cooled completely to room temperature before you cover it.
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Cake can also be stored in the freezer, tightly wrapped, for up to about a month.