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Generously spray a 13- by 9-inch baking pan with cooking spray. Combine the brown sugar, cream, and salt in a small mixing bowl, then spread evenly in the bottom of the pan.
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Roll out the dough on a lightly floured work surface into a 13- by 9-inch rectangle. Spread the room temperature butter over the rectangle, top the butter with the cinnamon sugar mixture, the sprinkle the chopped chocolate over the top. Roll the dough lengthwise into a tight log, then pinch the seam closed. Carefully cut the log into 15 slices. Arrange the slices in the prepared pan. Cover the pan loosely with plastic wrap and place in the refrigerator overnight. (If you’re not making the rolls ahead, let the rolls rise at room temperature for 1 to 2 hours, until doubled in size.)
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In the morning, remove the rolls from the fridge and let sit in a warm place until they’ve puffed up a bit, about 20 to 30 minutes. (If it’s really cold in your house, preheat the oven and let the rolls sit next to the stove until they get puffy.)
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Once the rolls have puffed, preheat the oven to 350 degrees. Remove the plastic wrap and bake for 25 to 30 minutes, until the rolls are golden.