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Preheat the oven to 350 degrees. Spray an 8-inch square baking pan with cooking spray.
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Sift the flour, sugar, cocoa powder, baking soda, and salt into the baking pan.
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Make a well (an indentatioin the middle of the dry ingredients and pour the vegetable oil, vinegar, and vanilla into it.
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Pour the water or coffee over that. Stir until smooth—be sure you don’t have any lumps in your batter or you'll end up with pockets of dry ingredients in your final cake.
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Bake 30 to 35 minutes, until a toothpick inserted into the center of the cake comes out clean. Cool to room temp before frosting. (Or dusting with powdered sugar, etc.—see notes below.)